Thursday 18 October 2012

Packaging for your Etsy Business

 When it comes to packaging for your Etsy business, you really need to make a little investment to create that added value for your customers. Your products are one thing, but you'd be surprised how many customers appreciate really good packaging! It's important that your packaging is beautiful so it gives an air of luxury to your item, but it also needs to be practical so it protects your item in transit.
The "keep calm and have a bath" boxes above are from Bomb Cosmetics, they look beautiful and they also make a great way of storing the item in your home! Making your packaging useful to your customers even after it has served its primary purpose is a great idea!

Even if you need to have functional plan packaging on the outside like a gold padded envelope, you can still wrap your packaging up beautifully on the inside. This packaging is from Luna On The Moon. Wrapped up in black tissue paper and a black grosgrain ribbon, then adorned with her business cards and a free gift of a skull shaped lipgloss, Luna on the Moon is making sure people have that extra reason to shop with her again!

Do as Jainie Basil does as well! Make sure you add lots of beautiful business cards to your packaging so your customers always have a keepsake to remember to come back to your shop!

Remember to research how bigger companies use packaging to take inspiration for your own. The shoe boxes above are from Irregular Choice and Bordello shoes, they reflect their branding well and are instantly recognizable, so always keep that in mind!
 





Why We Love: Lime Crime

Welcome to the rainbow unicorn world of Lime Crime.


Lime Crime is a make-up brand that isn't afraid of breaking convention. They produce a range of candy coloured lipsticks, luxe eyeshadow pallets and Marie-antoinette inspired nail polishes.


Just in time for Halloween they've recently launched their Alchemy collection which has a witch-y zodiac vibe and features two unusual coloured lipsticks. 


Their founder is the beautiful and unique self proclaimed unicorn queen Doe Deere, who often posts some great make up looks and tutorials.




Lipstick Inspiration


We don't like to keep all our good ideas to ourselves, so here's some of the most amazing lipstick ideas from around the web. How about heart lips? All you need to do to create this effect is paint a heart onto your lips using lip liner and a lipstick brush, then simply fill in the rest of your lips in another shade. This is a cute look for a day out if you do it in rosy pinks, but it can be incredibly striking in black and gold lipsticks!



For something even more striking you could try these neon pink lips lined with gold and blended.


You can create this gasoline look in two ways! Either use fine shimmering powders over a black lipstick and finish with gloss, or use a mixture of blended Lime Crime Carousel Glosses.